Scaling a cannabis business involves strategically expanding operations, resources, and capabilities to accommodate growth, increase market share, and capitalize on new opportunities. Scaling can encompass a range of actions, such as increasing the number of SKUs, improving production yields, expanding into a new cannabis product category, or entering new domestic or international markets.

This guide runs through specific operational challenges that cannabis producers face when scaling. For example, not maintaining quality standards, or increasing production capacity without understanding demand cycles in the cannabis industry.