Inside California’s Cannabis Comeback: Key Market Insights

Aug 12, 2025

Inside California's Cannabis Comeback: What We Learned on the Ground

Author:

Dana Baranovsky

Summary

Elevated Signals toured California’s cannabis market and found a shift toward scalable, data-driven operations, highlighting strong alignment with our platform.

Table of Contents:

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When the React library was introduced into the community some years back, it was accepted and soon gained lots of popularity as the choice for building out user interfaces in a composable way. The major idea was that each UI interface can be split into multiple different small components and at the end of the day, these components can be combined or composed to form the whole larger UI as intended.


class App extends React.Component { 
render() { 
return ( 
      <ColorContext.Provider value="white"> 
      <SampleComponent /> 
      </ColorContext.Provider> 
    ); 
  } 
}

As a background to what we are trying to present, if we were building multiple UI components for example, we indeed have a component tree which includes the parent component, which becomes the source of truth for our data, and due to the interrelation dependence on the parent components and those underneath it known as the children or descendant descendant descendant descendant descendant component to share data, it comes a point where this becomes an issue.

As we stated earlier, for small to medium apps, sharing data across many different components could be easy, since all we need to do is pass this data or props across or down from the parent to every child that needs it. Now this is fine. What if we have a hugely nested or a large component tree and we intend to pass the data or prop down this tree?

React context, a core React API provides an easier interface for developers to share data or pass props down multiple levels deep in our React applications. From the React docs, with react context, we can easily pass data down to the very component that needs it at any level in the component tree, without having to explicitly pass this data down each component level in the tree. This is all there is to React context.

To drive this definition further for more clarity, say you have a particular theme color set at the parent component level of the app, and you only intend to pass it down to the thirtieth component down the tree, without having to pass it down every level until you get to that thirtieth level, but just pass it down to only the thirtiet

Inside California's Cannabis Comeback: What We Learned on the Ground

This July, our team travelled across California to reconnect with the cannabis community there, explore how operators are evolving, and spot new ways we can support their growth with better manufacturing tools.

We started at the California State Fair in Sacramento, where cannabis was featured as an official exhibit alongside traditional agriculture, a powerful symbol of how far the industry has come! From there, we met with operators across the state, including:

Conception Nurseries – Advanced tissue culture lab
Natura – Vertically integrated producer and manufacturer
Delighted Brands – Indoor flower cultivator with a strong tech background
Autumn Brands – Greenhouse operator focused on sustainable practices
Green Horizons – High-tech greenhouse operation preparing to scale significantly

What We Saw: A Market Maturing

What stood out most on this tour is how much the industry has matured. Just a few years ago, conversations revolved almost entirely around compliance. Today, operators are looking ahead, investing in tools that improve visibility, optimize operations, and support long-term scale.

While many teams are still juggling spreadsheets and siloed systems, especially for inventory tracking, production planning, and internal reporting, there’s a clear desire for tools that bring everything into one place — exactly where Elevated Signals shines!

Why Elevated Signals is a Good Fit

California operators are entering a new phase of growth, focused less on just staying compliant and more on building scalable, efficient businesses. Our software is purpose-built for this moment:

End-to-End Visibility: Operators want better oversight of inventory, production, and quality, especially as they expand.
Ease of Use: Teams are looking to move away from spreadsheets without disrupting their current workflows.
Data-Driven Growth: There's increasing interest in analytics, benchmarking, and even AI. Areas where Elevated Signals is actively building and innovating.

The feedback was energizing. Across the board, we saw openness to new ideas, curiosity about modern tech, and a readiness to move beyond the legacy tools that have held many back.

We’re excited by the opportunity ahead and look forward to continuing to support the industry’s next chapter.

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Elevated Signals, founded in Vancouver in 2016, offers a GMP‑validated SaaS that unifies real‑time inventory, quality and environmental data, replacing paper systems.

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